Inside Australia’s booming luxury watch market, where buyers will pay thousands above retail price — and a steel Rolex is as good as gold
Markets

Inside Australia’s booming luxury watch market, where buyers will pay thousands above retail price — and a steel Rolex is as good as gold

  • The luxury watch market has exploded in 2021, driving prices for brands like Rolex into the stratosphere.
  • But empty storefronts and rampant speculation mean it's never been harder to buy some watches at retail.
  • Dealers, enthusiasts, and first-time buyers say some luxury watches are becoming their own asset class.
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