‘Instant commerce’ platforms like Milkrun and Voly say they’re not part of the gig economy. Here’s why – and how they make money.
Strategy

‘Instant commerce’ platforms like Milkrun and Voly say they’re not part of the gig economy. Here’s why – and how they make money.

  • Milkrun closed one of the largest raises in Australian history on Thursday, clocking in at $75 million.
  • It is one of a legion of 'instant commerce' companies which pitch themselves as alternatives to the gig economy, offering staff permanent employment.
  • Here's how startups like Milkrun and Voly make money — and why their model is different.
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