Zynga's Latest Gimmick Is Actually A Really Good Idea

Zynga has decided to take its privacy policy and turn it into a game called PrivacyVille, Mashable writes.

At first, that sounds like a weird marketing gimmick.

But it’s actually a great idea: it’s a game-like tutorial that takes you through the various aspects of Zynga’s privacy policy. Once you complete it you get “zPoints”, Zynga’s virtual currency.

This is a great idea because it’s the only way you’re going to get people to actually pay attention to privacy settings and privacy policies. Most users don’t pay attention at all to privacy settings and the like, and then when something gets out of hand they blame everyone and everything under the sun except for themselves. 

This is a smart and engaging way to make sure that instead of being a checkbox and a legalese-filled footnote, a privacy policy is actually something that makes sense and that users care and learn about. 

Now what we really want is for Apple to do the same thing with the iTunes terms of service.

zynga privacyville

Photo: Screenshot

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