Enrique Iglesias and Jennifer Lopez Help Zynga Launch Draw Something In 12 New Languages

jennifer lopez

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How would you draw “bonjour”?Zynga has launched Draw Something in 12 new languages including French, Italian, Spanish, German, Chinese and Japanese.

To promote the launch, Enrique Iglesias and Jennifer Lopez will spend the next week picking out words users will draw.

The two bilingual celebs will also be engaging users on Twitter.

In the new, “localised” versions of the app, cultural references will appear alongside everyday words. The Italian version will feature the opera star Bocelli, for example.

Zynga acquired OMGPOP, the makers of Draw Something, in March. Since then, the number of daily users has cratered, although monthly users have been steadily on the rise.