Zynga added OMGPOP’s entire cadre of daily active users — most of which are playing the Facebook-connected mobile game Draw Something — to its collection today.
Ryan Lawler over at GigaOm has a good take on the acquisition, which was announced yesterday:
It’s those so-called regular users that are the key to this deal, all those folks that have never played a Zynga game before, or any mobile game for that matter. To Zynga, Draw Something is like a gateway drug that it can use to introduce those users to other pieces of its gaming franchise.
Is that why Zynga paid $200 million for the gaming company? We’ll find out as it evolves over time.