Zynga today launched Zynga.com, an online site separate from Facebook where fans of Zynga games can go to play their favourite titles.
On top of a new site, Zynga.com will serve as a platform where third-party game developers can build their games and publish them on the site.
Investors love the news: Zynga shares are up 6 per cent since the announcement.
While it seems like a shot at Facebook, CEO Mark Pincus was quick to note in a blog post that Zynga is still attached to Facebook.
“We’re proud to be a part of Facebook’s ecosystem and we built Zynga.com to complement their pervasive social graph. Zynga.com will be one of the first sites completely integrated with Facebook which has become the world’s social dial-tone,” Pincus said.
Games on Zynga.com will still use Facebook Connect to link you to all of your friends, but you no longer have to go through Facebook’s website to play Zynga’s games.
You build a separate profile for Zynga.com and have separate live chats and news feeds from those on Facebook. It’s all centered around Zynga’s games.
There’s more incentive to use Zynga.com than Facebook because it’s easier to interact with your friends across games. Instead of slogging through a huge number of prompts to send gifts or receive power ups, it’s all stacked into a bar on the right side of the playing screen that you just have to click through.
The first games available today are CastleVille, CityVille, Words With Friends, Zynga Poker and Hidden Chronicles.