Zomato launches into Australia's competitive online restaurant review market

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Zomato, a startup from India which recently bought Urbanspoon, today launches into the highly competitive online restaurant directory and delivery service in Australia.

It starts with 25,000 listings from Sydney and Melbourne restaurants. Brisbane will be next, followed by Adelaide and Perth as the Zomato content team collects data on more restaurants and updates them every 90 days.

In Australia, Zomato will start as a directory before moving to online ordering and delivery plus services to restaurants such as point-of-sale systems.

It comes up against Just Eat which paid $US702 million for the Australian startup Menulog. Although Zomato, at least at first, won’t be doing delivery.

Zomato, which has a database of more than 1.4 million restaurants globally, plans to build a staff of 400 by the end of the year.

Kate Parker is the first country manager. “At the heart of the new website and app is our commitment to building local relationships with restaurants and bloggers and working together to grow Australia’s vibrant foodie community,” she says.

Melbourne will become the hub for Zomato’s Asia Pacific operations, supporting Australia, New Zealand, the Philippines, Indonesia and other countries in the region.

Deepinder Goyal, the founder and CEO of Zomato, says Australia is a nation of adventurous, discerning and engaged diners, and a global trendsetter when it comes to dining out.

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