If you take Zillow’s principles — power to the people, transparency in marketplaces, rich information — and apply them to mortgages, there’s an obvious opportunity. So we’re working on that. We think there are many consumers out there who… There is a lot of mortgage-buyer’s remorse. Let’s put it that way.
Presumably this where Zillow intends to spend some of the $57 million (!) it raised this fall.