Zaxby’s, a billion dollar chicken chain, is taking over America.
Zaxby’s was recently ranked number 25 on QSR magazine’s annual list of top
top 50 chain in the quick service and fast casual industries.
The chicken chain raked in almost $US1.3 billion in sales last year.
There are more than 660 locations in 16 states, located primarily in the South.
While many other chains feel the need to reinvent menus and continuously release new items to stay fresh, Zaxby’s does the opposite.
Zach McLeroy, Zaxby’s CEO, opts to, “
not make plans for any drastic moves, instead choosing to focus on the food chain’s expertise: chicken,” according to Metro Atlanta CEO.
The chain’s chicken finger plate is one of the most popular menu items.
Other popular items include classic foods like wings and the company’s signature, seasoned crinkle-cut fries.
What’s also unique about the chain is its successful track record with salads.
Many fast food restaurants struggle with incorporating salads and healthier dishes into the menu, but Zaxby’s says its salads are popular.
The business plan Zaxby’s currently operates has helped the company achieve incredible success in recent years. In 2013, it became a billion dollar chain.
This is an impressive feat for a chain that is only influential in the South. Some have even tweeted their disbelief in others not knowing about Zaxby’s.
My Colorado cousin said that she’s never heard of Zaxby’s! what???
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