Zappos CEO Tony Hsieh recently jumped into the debate over working from home that was sparked by Yahoo’s recall of its remote workers, telling CNBC that he feels that it’s difficult to build a strong company culture when you have lots of telecommuters.
“We don’t really telecommute at Zappos,” Hsieh said. “We want employees to be interacting with each other, building those personal relationships and relationships outside of work as well.”
Photo: Aimee Groth, Business Insider
Hsieh’s committed to that more than most. He’s moving Zappos’ headquarters from Henderson, Nevada, to downtown Las Vegas this fall as he invests $350 million dollars of his own money into making the area a place where entrepreneurial-minded people will want to make a career and a life.
“What’s been interesting for us — and Tony will agree with this — when we think about the work we’re doing either in the Zappos office building or in the city as a whole, one of the benefits we have is that we don’t come to the table with any baggage,” says Ware, who had no previous experience in urban development. Hsieh convinced him to leave his job as Zappos’ head of product management to take on the project.
That’s led to a truly unique approach to building an office. “Our goal is not to create an office space that you take photos of and you say wow, that’s beautiful,” says Ware. “We’re incredibly function-oriented.” Zappos’ core focus is on company culture and the relationships between employees. To enhance that, as odd as it sounds, parts of the office are deliberately inconvenient.
“We actually make decisions on a regular basis that could in some capacity inconvenience employees, but what they’re really designed to do is create more collisions between people,” says Ware. “We have a sky bridge that connects the south parking garage to the interior of the building, you’re sort of walking over the street. We’re closing that off even though it’s very convenient.”
And it’s not just the skybridge. Many of the 19 doors in the original City Hall won’t be available after the redesign. Everyone will have to walk through a central plaza that connects both to Zappos’ main office tower and a visitor lobby, which will also serve as a co-working space. “The idea is, by doing that we create a collision point where people are more likely to connect to each other, rather than having them be isolated and never see each other.”
Employees will run into colleagues and members of the community constantly, rather than going from desk to home and back again, rarely seeing anyone outside their own department. Tech offices like Facebook and Google are known for their awesome amenities, with amazing food, gyms, and all sorts of services on site. Zappos deliberately won’t have many of these, because along with the Downtown Project, a separate entity funded by Hsieh, they’re trying to build a community and rebuild Las Vegas.
“We’re not building a lot of the things that companies build into their offices, not because we want to save money, but because we think that a person who’s passionate about building a gym is going to build and operate a better gym than Zappos ever could,” says Ware. “So why would we even try to build a gym in our offices when we can partner with an entrepreneur that The Downtown Project can invest in?”
The offices are being designed “quite minimally.” Rather than building for what the company looks like now, they’re building for anything that might happen in the future. None of the furniture is connected to a physical object; desks are linked but can be easily disconnected or moved, the walls are movable as well. So if a team needs to work a different way, or a new product team is formed, the space can be changed, and changed again until it works.
And rather than creating a massive airy space, the company is deliberately reducing the amount of square feet per person. “What we found in certain research on human connections is as you increase the amount of space between people, even if it’s 20-30 feet, the connection, the feeling of closeness and the collisions between those people and you, they don’t decrease linearly,” explains Ware. “They decrease by that distance squared.” So instead of the usual 120 square feet per person, Zappos is shooting for around 75 to 80 square feet per person. It’s not cramped, just carefully designed to keep people closer together.
The broader goal isn’t just about the company, it’s about the city. With his $350 million investment in Vegas, Hsieh’s whole idea is to create a city as a startup. Zappos and professional services firm Jones Lang LaSalle passed along some renderings of what the finished office will look like. Ware walked us through each of them:
“When you walk into this space the visitor lobby will be on your right and the tower on your left. The tower is the main entry point for 90 per cent of our employees. We’re just cleaning up that centre point and creating a collision point for people in their daily lives, but also a really cool place where you can have an impromptu concert for the larger community.”
Photo: Jones Lang LaSalle
The Visitors’ Lobby“The visitor lobby is being built basically as a coworking space that not only our employees can use. … We were considering the environment of, for example, the Ace Hotel in New York. Probably 10 per cent of the people hanging out in the lobby are actually staying at the hotel. Startups go there because they want to meet with investors, and investors go because they want to meet with startups. We think that creating that connection point in the larger community is a great way to inspire people to connect with each other in a co-working environment.”
Photo: Jones Lang LaSalle
The Roof Deck
“There’s this area that was historically an employee cafe; it was designed to open up to the rooftop but it was never built. Our thought was, why don’t we just knock a hole in the wall and create the door so people can get outside?
The idea is that this is a big collection point, there’s a lively cafe, there’s a ping pong room and there’s an IT genius bar in that area. We actually learned this from Facebook, when someone needs to get their laptop fixed, if they don’t have something to do around the place they’re getting it fixed, they’ll just sit and stare at the tech the whole time.
While you’re getting your laptop fixed you can have a cup of coffee and play ping pong and do whatever. The space in the exterior of the rooftop deck is an extension of that; it’s a place to hang out to get out of the office, to grab your laptop, grab a book, go read, go work, have a meeting.”
Photo: Jones Lang LaSalle
NOW WATCH: Ideas videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.