We’ve learned that Steve Rowe, chief revenue officer at Zagat, is leaving to become the CRO of MyCityWay.
MyCityWay is a mobile app that helps users explore cities by using urban reference data. It was founded in November 2009 and has more than 3.5 million activations.
Rowe’s move symbolizes a real monetization push for MyCityWay.
This isn’t the first executive to leave Zagat for a startup.
Earlier this year, Zagat’s head of mobile Ryan Charles left, moved into WeWork Labs, and launched Consmr, a product review app.