Everyone's Freaking Out About This New Kind Of Person Called The 'Yummy'

Kyle Stock at BusinessWeek has an article about a new acronym called ‘Yummy’ which means Young Urban Male, which more and more brands are targeting. It’s a funny acronym and everyone is going nuts over it, because frankly it is cringeworthy.

But what’s really fun is the cover image (which we first saw from Joseph Cotterill) from the HSBC research report that pushed the term.

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