YouTube is getting smaller in a metric that used to mean everything: views.
Since December, views on YouTube have dropped 28%, and March views are only slightly above what they were a year ago, startling for a site accustomed to breakneck growth.
It’s an intended consequence of the Google-owned site’s shift from a video search engine filled with snack-size content to a full-fledged, couch-potato-optimised entertainment destination. At YouTube, the “view” is out and “engagement” is in.
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