YouTube’s indie film rental business generated a whopping $10,709.16 in revenue for Google.
Miguel Helft at the New York Times reports YouTube served up 2,684 views of the five Sundance films it had on its site over a 10 day period. Multiply that by $3.99 per rental of a movie, and you get the underwhelming sales number.
This wasn’t about sales. It was about testing a new technology and another business for YouTube.
A spokesman tells Miguel that YouTube is working on making more popular films available.
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