'YouTube Rewind 2018' is officially the most disliked video in YouTube history — here's why

YouTube
  • YouTube last week released its annual “Rewind” video, which features more than 130 YouTube stars and celebrities.
  • Appearances included Will Smith, Marques Brownlee, Tyler “Ninja” Blevins, John Oliver, and many more.
  • In the course of a week, YouTube Rewind 2018 has become the most disliked video in YouTube history. As of Thursday morning, it had over 120 million total views but over 10 million dislikes.
  • People are criticising the video for not including many of YouTube’s biggest and most influential stars, likely because many of them experienced some form of controversy in 2018.

Last Thursday, YouTube released its annual “Rewind” video, which featured more than 100 YouTube stars and celebrities.

But in the course of just one week, “YouTube Rewind 2018” has become the most disliked video in YouTube history.

It’s the fastest video to climb the list of “most dislikes on YouTube.” And in the last 24 hours, it passed the previous record-holder of most YouTube dislikes: Justin Bieber’s “Baby,” a video that had eight years to accrue dislikes.

YouTube issued a statement to The Verge on Thursday:

“Honest feedback can suck, but we are listening and we appreciate how much people care. Trying to capture the magic of YouTube in one single video is like trying to capture lightning in a bottle. We also learned that creating content can be really hard and this underscores our respect and admiration for YouTube creators doing it every day. Keep the feedback coming and maybe we’ll release a top 10 list of ‘Rewind dislike’ reaction videos.”

So, why are people so upset about Rewind 2018?

It all boils down to the video’s intended audience.

People expect YouTube’s Rewind videos to be an homage to creators, but given the absence of so many YouTube stars that had “controversial” moments this year, the video appears to be focused on keeping advertisers happy.

That’s the only possible explanation for the absence of YouTube’s most popular creators, like Felix “Pewdiepie” Kjellberg, Shane Dawson, David Dobrik, and so many others.

When you search for “YouTube Rewind 2018,” two of the top three results are negative responses to YouTube’s actual video, made by popular YouTube creators.

Youtube rewind 2018Dave Smith/Business Insider

The Paul brothers, in particular, were notable absentees from “Rewind 2018.”

Logan Paul is one of YouTube’s most popular faces, but he got himself in hot water for filming a suicide victim in Japan earlier this year. Logan’s little brother Jake is even more popular, but the live boxing match between Jake Paul and his YouTube rival KSI wasn’t exactly a shining moment for the site’s reputation – even if it brought in nearly 1 million live viewers to YouTube at the time.

As The Verge’s Julia Alexander put so well, “[YouTube Rewind 2018] feels disingenuous, like YouTube is hiding its uglier side under a carpet while showing guests around.”

“YouTube Rewind 2018” shows there is a clear schism between the expectations and reality of YouTube. Viewers and the community at large expected to see all of the people who made their names on YouTube this year, for better or worse. But YouTube only wants to share the people and parts of the site it feels comfortable sharing. That’s why Will Smith kicks off the video, even though The Fresh Prince has a fraction of the subscribers that Pewdiepie has.

All that said, not everyone hates YouTube Rewind 2018. The video still has over 2 million likes, and features hundreds of YouTube stars and celebrities from around the world who were filmed in four different locales: Los Angeles, London, Seoul, and Rio De Janeiro. If you’re interested in seeing all of the people who did make the video, we spotted every single person so you don’t have to.


1. Will Smith — actor and rapper

YouTube

2. Marques Brownlee — tech reviewer

YouTube

3. ItsFunneh — gaming videos

YouTube Rewind 2018

4. Tyler “Ninja” Blevins — pro gamer

YouTube

5. GamingWithKev — comedy and gaming videos

YouTube Rewind 2018

6. Luzu — comedy and gaming videos

YouTube

7. Nick Eh 30 — “Fortnite” streamer

YouTube

8. Jubilee Media — videos about social commentary

YouTube

9. Lachlan — “Fortnite” and gaming videos

YouTube

10. robleisIUTU — comedy and gaming videos

YouTube Rewind 2018

11. Sofia Castro — comedy videos

YouTube

12. Liza Koshy — comedy videos

YouTube

13. Wengie — makes videos about life hacks, DIY, and experiments

YouTube

14. Bie The Ska — music and comedy videos

YouTube

15. Dotty TV — comedy videos

YouTube

16. sWooZie — animated comedy videos

YouTube Rewind 2018

17 and 18. Merrell Twins — comedy and music videos

YouTube Rewind 2018

19. Casey Neistat — vlogging and tech videos

YouTube

20 and 21. JukiLop — comedy videos

YouTube

22. Dagi Bee — music, comedy, and beauty videos

YouTube

23. Michael Dapaah — comedy and music videos

YouTube

24. Kelly MissesVlog — beauty and comedy videos

YouTube Rewind 2018

25. EnjoyPhoenix — beauty and DIY videos

YouTube

26. TheKateClapp — comedy videos

YouTube

27. BongoCat — the meme animated by StrayRogue and DitzyFlama

YouTube Rewind 2018

28 and 29. AsapSCIENCE — science videos

YouTube

30. Safiya Nygaard — life hacks and beauty videos

YouTube

31. MsYeah — cooking videos

YouTube

32 and 33. Bearhug — comedy videos

YouTube

34 and 35. KayKai Salaider — comedy videos

YouTube

36. Gongdaesang — comedy videos

YouTube

37. Molly Burke — vlogger

YouTube

38. Rosanna Pansino — cooking and DIY videos

YouTube

39, 40, 41 and 42. The Try Guys — comedy videos

YouTube

43. Pautips — beauty and lifestyle videos

YouTube

44. Marshmello — producer and DJ

YouTube

45, 46 and 47. Yes Theory — lifestyle and comedy videos

YouTube

48. Mason Ramsey — the famous “Walmart yodeling kid”

YouTube

49. Adam Rippon — professional figure skater

YouTube

50. Collins Key — comedy and DIY videos

YouTube

51. TheOdd1sOut — animated comedy videos

YouTube

52. Lucas the Spider — animated videos

YouTube

53. Whindersson Nunes — comedy videos

YouTube

54, 55 and 56. Los Polinesios — lifestyle and comedy videos

YouTube

57. illymation — animated story-time videos

YouTube

58. Tabbes — animated comedy videos

YouTube

59. Muro Pequeno — vlogger

YouTube

60. AuthenticGames — “Minecraft” and gaming videos

YouTube

61 and 62. Diva Depressão — fashion and comedy videos

YouTube Rewind 2018

63. Domics — animated stories and videos

YouTube

64. Life Noggin — animated web show

YouTube

65. Trevor Noah — comedian and “The Daily Show” host

YouTube

66. EroldStory — animated story and comedy videos

YouTube

67. John Oliver — comedian and “Last Week Tonight” host

YouTube

68. Lilly Singh — comedy videos

YouTube

69. Markiplier — gaming videos

YouTube

70, 71, 72 and 73. Krystal Yam and family from Make-A-Wish Foundation

YouTube Rewind 2018

74. Furious Jumper — gaming and comedy videos

Rewind 2018

75. Caspar — vlogger

YouTube

76. Gabbie Hanna — music and comedy videos

YouTube

77. Sam Tsui — vlogging and music videos

YouTube

78. Trixie Mattel — drag queen, singer-songwriter, and comedian

YouTube

79. Katya Zamolodchikova — drag queen, actor, and comedian

YouTube

80. SHALOM BLAC — fashion, makeup, and vlogging

YouTube

81. Technical Guruji — tech reviewer

YouTube

82 and 83. SkinnyIndonesian24 — comedy videos

YouTube

84. LaurDIY — life hacks and DIY videos

YouTube

85. Alisha Marie — beauty, lifestyle, comedy, and DIY videos

YouTube

86. MissRemiAshten — fashion, cooking, and DIY videos

YouTube

87 and 88. Jordindian — comedy videos

YouTube

89. NikkieTutorials — makeup and beauty videos

YouTube

90. Me Poupe! — comedy and lifestyle videos

YouTube

91. Bilingirl Chika — vlogging and lifestyle videos

YouTube

92 and 93. Manual do Mundo — vlogging and educational videos

YouTube

94. julioprofe — educational and instructional maths videos

YouTube

95. Noor Stars — lifestyle and comedy videos

YouTube

96. Ami Rodriguez — music and comedy videos

YouTube

97. Luisito Comunica (Rey Palomo) — vlogging and lifestyle videos

YouTube

98 and 99. GEN HALILINTAR — vlogging and music videos

YouTube

100. mmoshaya — comedy videos

YouTube

101. Simone Giertz — inventions and robotics videos

YouTube

102. Elle Mills — vlogger

YouTube

103. Rudy Mancuso — comedy and music videos

YouTube

104. Lele Pons — comedy and music videos

YouTube

105. Anwar Jibawi — comedy videos

YouTube

106. Hannah Stocking — comedy videos

YouTube

107. cherrygumms — gaming videos

YouTube

108. Desimpedidos — soccer and comedy videos

YouTube

109. CajuTV — gaming videos

YouTube

110. LA LATA — vlogging and video interviews

YouTube

111. 10ocupados — comedy videos

YouTube

112. Emma Chamberlain — lifestyle and comedy videos

YouTube

113. James Charles — makeup videos

YouTube

114. Dolan Twins — comedy videos

YouTube

115. Bokyem TV — comedy videos

YouTube

116. Tiên Zombie v4 — gaming and comedy videos

YouTube

117, 118 and 119. How Ridiculous — experiments and physics videos

YouTube

120. SamHarveyUK — vlogging and music videos

YouTube

121. Lyna — gaming and comedy videos

YouTube

122. gymvirtual — exercise videos

YouTube

123. Enes Batur — comedy and music videos

YouTube

124. Yammy — gaming videos

YouTube Rewind 2018

125. FavijTV — gaming and comedy videos

YouTube Rewind 2018

126. Pozzi — gaming videos

YouTube

127. BB Ki Vines — comedy videos

YouTube

128. HikakinTV — vlogging and comedy videos

YouTube

129. FAP TV — funny action videos

YouTube

130 and 131. Pinkfong and Baby Shark — animal songs for children

YouTube

132, 133, 134 and 135. Fischer’s — adventure and lifestyle videos

YouTube

136. Primitive Technology — instructional DIY videos

YouTube

You can watch the entire “Rewind 2018” video below.

NOW WATCH: Tech Insider videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.