YouTube May Be Feeling The Heat From Video Sharing Apps

Ever since Facebook bought Instagram, the race to become the “Instagram of video” has heated up. One of the contenders, Viddy, announced it has 26 million users today, up from 6.5 million a month ago. One of the unexpected casualties, it turns out, may be YouTube.

According to a new report from mobile analytics firm Flurry, user engagement on photo and video apps has been accelerating while time spent on Google Sites, which is mostly YouTube, actually stumbled last quarter. While the results are hardly conclusive—the growth in app use could be primarily from Instagram, for example—the online video giant faces a real threat from app competitors with the precipitous growth of smartphones over the past year.

U.S. Video Engagement, Monthly Minutes Per ACtive User

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