YouTube’s vp global head of content, Robert Kyncl, commit ed to spend $200 million on marketing support for YouTube and Google’s Dislay Network’s 100 new professionally produced channels. This announcement occurred at YouTube’s “brandcast,” which featured performances by Neon Trees, Flo Rida, and Jay-Z.Barry Judge, Best Buy’s global CMO, has stepped down. It is rumoured that the company is restructuring its upper echelons, and Stephen Gillet, who was a Starbucks exec, might replace Judge. Best Buy spends $666.5 million in U.S. ad spending.
CHI & Partners and director Ed Burns are starting the “No Mothers Day” campaign with Every Mother Counts, asking mothers to go silent on mothers day in solidarity with the thousand women around the world who die every day due to complications with pregnancy. The Facebook app is handled by Big Spaceship. Will you disappear?
T-Mobile’s chief marketing officer, Cole Brodman, will also leave the company later this month. He will continue his role as a strategic adviser. T-Mobile doesn’t carry the iPhone and lost 802,000 contract customers in its fourth quarter last year.
For its 30th birthday, The Weather Channel has launched a sleeker, redesigned website.
The GOP has launched a social media app called the Social Victory centre which will help users “find ways to volunteer in their local areas, make calls into battleground states, access exclusive news and multimedia from the RNC, find and create local political events, and engage with activists across the country.”
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