Piracy is often cited as the main culprit for the decline in music sales.
But it turns out that YouTube has also played a part, Torrent Freak reports.
Based on the blackout, researchers from Fairfield University and the University of Colorado determined that YouTube cost the label up to $US40 million in lost album sales per year.
“We showed that the removal of content from YouTube had a causal impact on album sales by upwards of on average 10,000 units per week for top albums,” the paper from the study reads.
For each of the top 200 albums the study examined, the total lost in sales because of YouTube amounts to roughly $US1 million per year.
Now, that’s not to say that YouTube serves no benefit to the music industry, given that labels still receive a lot of money through advertising on YouTube. And for smaller artists, YouTube is a great way to reach a massive audience. But for top artists, YouTube’s role in promotion and discovery may not be as relevant.
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