YouTube Chief Explains How They'll Make Money From Dogs On Skateboards

YouTube head Salar Kamangar gave a clear explanation today of why YouTube recently reorganized itself into channels: so it can charge more for advertisements.

Kamangar was speaking at the D: Dive Into Media conference in southern California today, and explained that YouTube was once known for videos of dogs on skateboards.

The ad rates for those videos — measured in CPM, or cost per thousand clicks — are because users aren’t very engaged.

“But if you packaged those videos as part of a dog-lovers channel or a skateboard channel, the CPM increases substantially,” Kamangarg explained.

He also said that YouTube and Google TV will eventually get a lot closer as broadcasters start delivering their content through apps — someday those apps will be available via Google TV.

Read more here.

And now: a dog on a skateboard.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.

Tagged In

google sai-us youtube