YouTube Chief Explains How They'll Make Money From Dogs On Skateboards

YouTube head Salar Kamangar gave a clear explanation today of why YouTube recently reorganized itself into channels: so it can charge more for advertisements.

Kamangar was speaking at the D: Dive Into Media conference in southern California today, and explained that YouTube was once known for videos of dogs on skateboards.

The ad rates for those videos — measured in CPM, or cost per thousand clicks — are because users aren’t very engaged.

“But if you packaged those videos as part of a dog-lovers channel or a skateboard channel, the CPM increases substantially,” Kamangarg explained.

He also said that YouTube and Google TV will eventually get a lot closer as broadcasters start delivering their content through apps — someday those apps will be available via Google TV.

Read more here.

And now: a dog on a skateboard.

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