*Editor’s Note: The video you feature must be hosted on YouTube.
YouTube quietly added a new feature to the platform that will help small businesses, cash strapped start-ups, entrepreneurs, authors, speakers and coaches promote their brands, in just a few simple steps, across all of their YouTube videos.
InVideo Programming allows users to insert a branded logo or even another video into the corner of all currently uploaded videos on an individual’s YouTube Channel, all at once.
Branding With a Logo or Video
Imagine that as a small business owner you are creating short informational videos and posting them to YouTube. Next you share them through e-mail or through Facebook and even your business website* (your video must be hosted on YouTube, even if it’s featured on your website). Now with InVideo Programming, you’ll be able to embed another video into the corner of your informational video–say an announcement about a big launch, sale or special event–and ever consumer facing touch point for the original informational video now becomes an invitation to view the special announcement video in just one click.
YouTube InVideo Programming has leveled the playing field between big budget brands and entrepreneurs.
Step by Step Instructions for Using YouTube InVideo Programming
- Log into your YouTube Channel and in the upper right hand side of your screen, find the drop down menu and choose “video manager.”
- Next click the “Settings” link.
- Now you’ll see InVideo Programming on the left hand side. Click there.
Next, you’ll come to a screen that looks like this:
From this screen you can choose to:
- Upload a logo and place it in the desired corner of all of your current videos or
- Choose from your current YouTube videos and feature one of those in the corner of all of your YouTube videos or
- Choose the URL of a video hosted elsewhere and feature it in the corner of all of your current YouTube videos
Uses for the New InVideo Option on YouTube
YouTube has simplified the marketing funnel for small business owners, allowing them to turn their entire inventory of videos into an announcement vehicle for something special. It’s easy to do and you can change the featured video at any time. Switch out the video and insert your logo, if you like, between promotional periods or change your promoted video across your entire YouTube video channel at any time. This low-cost branding and marketing strategy can be used for sales, special offers, promoting affiliate programs and more.
The only downside I can see is that currently your promoted InVideo option puts a logo or video in every YouTube upload on your channel. So currently you don’t have the option to selectively use this feature and using it will put your branding on every video you’re hosting on your channel. That will most likely change as users become more comfortable with this new option and demand more sophisticated control. But, for now, it’s an excellent new marketing feature I recommend you check out.
I’d love to see how you’re using this exciting low-cost marketing and branding tool from YouTube. Be sure to post the link to your new YouTube InVideo Programming example below so we can all be inspired.
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