New York-based WePlay, a.k.a. “Little League meets MySpace,” has raised $8.6 million in Series B financing led by Deep Fork Capital. Also participating in the round were FirstMark Capital and star athletes Derek Jeter, LeBron James, and Peyton Manning. The site has raised a total of $13 million including its initial round of financing in March.
WePlay launched in March and hopes to attract the 54 million kids who participate in youth sports within the U.S.
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