You're Going To Start Seeing Ads In Skype Calls—Here's Today's Ad Brief

skype adHere’s what Skype Conversation Ads will look like.

Photo: blogs.skype.com

Skype has announced the launch of “Conversation Ads,” display ads that will appear in call windows for users that don’t have Skype Credit or subscriptions during 1:1 Skype-to-Skype audio calls on Skype for Windows. Marketers can buy them in 55 markets.BBDO NY has created a web series called Freshedition for General Electic that revolves around, well, refrigerators. The reality television-esque series features Ben Sargent, chef and host of the Cooking Channel’s “Hook, Line & Dinner,” on a road trip with GE engineer Justin Berger to promote fridges.

Macy’s has started a media-agency review.

600 employees will lose their jobs at Times-Picayune papers.

SponsorHub has announced the launch of SponsorHubScore, which it compares to the Nielsen and Klout of Conferences and Events. Basically it measures an event’s social influence, Twitter followers, pricing, etc.

The One Show’s gold, silver and bronze pencil winners have been announced. Surprise of all surprises, CAA won “Best of Show” for its ad for Chipotle.

Deutsch LA has released new work for Snapple’s Lightly Sweetened Teas, again working with director Frank Todaro, called “The Call.”

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