The ease and relative cheapness of online streaming from services like Netflix, Hulu, and Prime Video have created an entire generation of cord-cutters. As we can see in this chart from Statista — which draws on a poll by the Pew Research Center — a whopping 61% of adults 29 and younger use an online streaming service as their primary means of watching TV.
The younger generation’s TV habits represent a huge shift from those of their parents and grandparents. That’s bad news for Time Warner Cable, Comcast and other pay TV giants, who face the prospect of seeing their customer bases drop as the population ages.
Some pay TV companies have been trying to change with the times. Dish launched Sling TV in 2015 and AT&T’s DirecTV created a streaming service called DirecTV NOW last year.