Today’s advice comes from Raviv Turner, cofounder and CEO of Guerillapps, via Erica Swallow at Forbes.com:“From a corporate perspective, you want to align your brand with organisations that have a good track record but also align closely with your ideals.”
Turner wanted his gaming company to make money, but he also wanted it to benefit society as a whole.
To make this happen, Guerillapps decided to team up with corporations, such as TerraCycle, Carbonfund.org, TreeHugger, and Kraft, who were already encouraging recycling.
The company combined their two passions: recycling and gaming and the end result is a product called Trash Tycoon, which integrates real-life recycling with the advancement of the online game.
But Turner says social entrepreneurs need to remember that they can’t do it all by themselves.
“Beyond corporate partnerships, you need to be watching for companies who can help you to achieve your end goal.”
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