A start-up called Wool & Prince purports to have a men’s dress shirt that can be worn for 100 days without washing.
The business has generated a lot of buzz on Kickstarter, raising more than $246,000 in just a few days.
“We found that guys love jeans for their versatile, low-maintenance nature, but didn’t have an above-the-waist option that even came close…until now,” the brand writes on the Kickstarter page.
Wool & Prince reached its goal of 3,000 shirts ordered, and has now cut off production until it can fulfil those orders.
The shirts cost $98, and fit similar to tailored shirts at Brooks Brothers and J. Crew, according to the brand.
The shirts don’t have to be washed because they’re made of wool, which is more durable than cotton and better absorbs odours, according to the Kickstarter page.
The brand won’t comment on what makes their weave special.
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