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San Diego restaurant Craft & Commerce has come up with a brilliant way to fight back against snarky Yelp reviews, Bob Krummert at Restaurant Hospitality reported. It broadcasts the bad reviews in the restroom.
“We just thought that some of the reviews on Yelp were so melodramatic,” owner Arsalun Tafazoli told the San Diego Bugle.
“The way these reviews are written, it’s like people are appalled at something we’ve done. So we thought this was a funny way to respond.”
It’s hard to take a Yelp review seriously when it’s played out loud. There’s even a series on YouTube devoted to real actors reading Yelp reviews.
Here’s a sample of a review that’s being played:
“FRIES — Too chewy and hard. In my opinion, not ideal. If I came back, I’d substitute the fries for something else. You know, like replacing one American puppet dictator with another. You know, to eventually promote democracy or something like that….ATTIRE – To blend in, dress up with hipster tones and flaunt a New York accent.”
“As marketing moves go, this one looks like a big winner that costs next to nothing,” wrote Krummert. “It helps that Craft & Commerce has won national honours for its craft cocktail and beer programs and that chef Jason McLeod, who won two Michelin stars while cooking at Ria in Chicago, oversees the food.”
“Lame-brained reviews are definitely going to seem out of context here.”