Yahoo has hired former Universal Music Group SVP Jeff Bronikowski to be its new head of Yahoo Music, Billboard reports.
Jeff told Billboard that Yahoo “has declined a bit from its prominence as the No. 1 music destination, I think there are tremendous assets there and Yahoo is committed to making it a premier music destination again.”
Right now, Yahoo Music is a music videos plus streaming music site “powered” by CBS Radio. It all feels very static.
If we’re Jeff, one of the first things we do is figure out a deal with Pandora, which finds listeners new music based on songs they already know, or Spotify, Europe’s beloved music-sharing service.
Then we promote the hell out of the deal on Yahoo’s front page — a place where Yahoo should be training its users to looking the latest TV, music and games that they’ll love.
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