Yahoo's Marissa Mayer Is Pushing IntoNow Hard

Yahoo’s board hired Marissa Mayer because she is a product visionary.

This has left those of us on the outside wondering which Yahoo product Mayer will put her weight behind first. 

Turns out it’s IntoNow, the TV-watching app for iPhone, Android and iPad.

We just clicked on a Yahoo News link from Twitter. Check out the floating banner we found on the page:

Yahoo IntoNow Banner

What’s funny is that IntoNow is a mobile app, and I am on a desktop computer.

What’s the point of showing me this banner?

Also, does asking people to download an app with a banner ad actually work? We’d have figured the only way for apps to really grow is through organic growth. You know: people hearing about a great app from their friends and then installing it because they think it sounds useful.

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