Yahoo Versus Demand Media Is Our New favourite Rivalry

Richard Rosenblatt, Demand Media CEO

We’re loving the developing rivaly between Yahoo and next fall’s big IPO prospect, Demand Media.

First Demand poached Big Purple’s beloved sales boss, Joanne Bradford.

Then Demand hired four of Joanne’s Yahoo colleagues.

This week, Yahoo fired back, acquiring Demand Media’s nearest McContent rival, Associated Content, for $90 million.

We asked Demand CEO Richard Rosenblatt about this move, and he was as combative as we’d hoped.

He told us:

We are pleased to see Yahoo validate for advertisers the value of a pure user-generated content model. Demand’s content is different in that it is algorithmically selected to ensure a useful topic, is professionally created by experienced writers and curated via 750 professional Copy Editors…so if marketers like AC content via Yahoo they should LOVE ours.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.