Yahoo Prepares To Waste More Money On Another Ad Campaign

From BoomTown: Yahoo is close to rolling out a new version of its pricey advertising campaign, said several sources, after the one featuring the tagline, “It’s Y!ou,” seems to have flagged.

One of the rejiggered versions being considered is centered on the concept that the Web is “personal,” with specific references–via flying tiles–to all kinds of apps and services you can use on Yahoo (YHOO), including third-party ones such as Facebook.

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