One short-term move she likely won’t make: selling Yahoo. Bartz has told associates she isn’t interested in hawking Yahoo or its search business to Microsoft or anyone else. It isn’t that she dreams of overtaking Google, a coup she has privately said is unrealistic. Instead Bartz believes she can use Yahoo’s second-place search position to revolutionise online advertising, and in the process restore Yahoo’s status as a digital superstar.
We’re sceptical. This is a magazine we’re talking about, so this reporting is probably two months out of date. Carol played coy about this deal in the beginning, and we think it’s mostly a negotiation tactic. Besides, too many publications, like AllThingsD, have already reported that Carol and Microsoft CEO Steve Ballmer met recently to discuss a deal.