Overnight, Taylor Swift’s new video for her track “Black Space” (off of “1989”) made its way onto the internet via Yahoo.
Swift fans woke up like kids on Christmas morning to the surprise that their pop idol had released a new video without so much as an announcement that it went live.
By 10am, the video had been taken down.
The video, which shows Taylor wielding weaponry at a gentleman, made the rounds this morning but is no where to be found now.
Then the director of “Blank Space,” Joseph Kahn, tweeted the following:
Yup. Yahoo effed up. Wait to see the Blank Space video. Let Taylor introduce it herself. It will be worth it :)
— Joseph Kahn (@JosephKahn) November 10, 2014
It’s believed that Yahoo made an error and released Blank Space earlier than planned.
This is bad for Yahoo for a few reasons. One, Taylor is the only thing that matters right now in the entertainment industry and Yahoo is fighting for relevance. If it had some sort of opportunity to use Swift to attract users — young users — and messed that opportunity up, there’s a huge risk that Swift and others will skip Yahoo in the future.
Swift’s team has yet to comment on the video or Yahoo’s premature release.