AOL plans to spend $50 million expanding Patch, its network of local news blogs, from 30 sites to “hundreds,” by the end of 2010.The goal: “To be leaders in one of the most promising ‘white spaces’ on the Internet.”
But what if that “white space” turns purple?
Make no mistake – Yahoo’s next big push is local content, three data points confirm:
- Yahoo wants to hire “an expert online editor to raise the level of our local content served to the citizens in New York City,” according to a job posting.
- Separately, a source tells us Yahoo is considering re-directing users away from a universal Yahoo.com and into to geography-based sub-domains like SanFrancisco.Yahoo.com instead.
- Finally, last week, Union Square Ventures partner Fred Wilson tweeted, and then deleted, a message suggesting that Yahoo was “sniffing” around local news network Fwix (a competitor to USV investment Outside.In).
Don’t miss: Where should AOL spend its $187 million?
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