Yahoo Looking To Blow AOL's Patch Out Of The Water

Ship blown out of the water by a torpedo that explodes it

Photo: <commons.wikimedia.org Commons

AOL plans to spend $50 million expanding Patch, its network of local news blogs, from 30 sites to “hundreds,” by the end of 2010.The goal: “To be leaders in one of the most promising ‘white spaces’ on the Internet.”

But what if that “white space” turns purple?

Make no mistake – Yahoo’s next big push is local content, three data points confirm:

  • Yahoo wants to hire “an expert online editor to raise the level of our local content served to the citizens in New York City,” according to a job posting.
  • Separately, a source tells us Yahoo is considering re-directing users away from a universal Yahoo.com and into to geography-based sub-domains like SanFrancisco.Yahoo.com instead.
  • Finally, last week, Union Square Ventures partner Fred Wilson tweeted, and then deleted, a message suggesting that Yahoo was “sniffing” around local news network Fwix (a competitor to USV investment Outside.In).

Don’t miss: Where should AOL spend its $187 million?

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