Yahoo CMO Flees for...Nintendo of America

NYT reports that Yahoo’s (YHOO) departing Chief Marketing Officer, Cammie Dunaway, is leaving for a lesser role at Nintendo: Head of Sales and Marketing of Nintendo of America (not Nintendo worldwide).  This is not even a lateral move, so it’s hard to take Cammie seriously when she says the move isn’t a departure from Yahoo but a move to Nintendo. 

Cammie’s background is in physical products, so perhaps she was desperate to return to that business. But it’s hard not to read this as a vote of no-confidence in Yahoo by yet another senior executive.  

See Also: Yahoo CMO Exits: Jumped or Pushed? (Jumped)

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