Yahoo has purchased Cambridge, Mass.-based Web video publishing firm Maven Networks for $160 million, the company said today. Sound familiar? That’s because Mike Arrington’s TechCrunch reported the deal almost two weeks ago.
Maven sells a Web video platform used by companies like News Corp.’s Fox News, Sony BMG, CBS Sports, and Hearst. The big attraction: Yahoo expands its video ad network and picks up some new video ad serving software. Release.
Previously: Report: Yahoo To Acquire Maven Networks
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