Yahoo just announced plans to acquire ad network interclick for $9 a share.The deal is valued at $270 million, and it’s all cash.
This acquisition will help Yahoo gather and organise data – demographic, geographic, behavioural, etc – about its users.
It might seem like an odd time for Yahoo to make an acquisition, but our understanding is that this deal has been in the works since the Summer.
You might also ask why a company wants to join Yahoo right now? Well, one reason is that it’s not all that fun being a public company CEO. (Just ask Carol Bartz.) If you have a chance to fold into the Yahoo org chart and be left alone by irksome shareholders, you might want to take it.
Yahoo’s stock dropped 5% yesterday, and it’s down 6% in the pre-market trading.