The stat in the post links to a Yahoo blog post from earlier this month, where the company shows this chart of its blog network’s traffic growth:
That’s pretty solid growth from last summer — basically double the pageviews. And it’s astounding traffic when you consider that the entire New York Times digital business is thought to do about 1 billion pageviews a month.
But it also highlights how relatively slow Yahoo has been to capitalise on a truly enormous opportunity.
The reason Yahoo’s blogs generate so much traffic is that they get great distribution from Yahoo’s massive homepage, sports, finance, news, and email audiences. So it’s surprising — and a bit frustrating for Yahoo shareholders — that the company hasn’t invested more aggressively in these new businesses.
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