Photo: CNBC / Yahoo!
Yahoo! and CNBC announced a huge partnership this morning.Through the deal, CNBC will become the premiere content source for Yahoo! Finance. Both will continue to maintain separate editorial control, hosting their respective sites.
The deal is similar to one last year where Yahoo! joined up with ABC News to share content.
Through the deal, both come out on top.
What Yahoo Gains:
- CNBC’s 100 million households
- Content on CNBC.com
What CNBC gains:
- Greater access to stories across Yahoo! as the premiere content provider
- Yahoo!’s massive audience of more than 40 million monthly online visitors
- Yahoo! Finance’s journalists contributing to CNBC daily programming (operations will remain separate).
- New, original content that will begin in the fall on both Yahoo! and CNBC.com.
- Sponsorship sales opportunities with CNBC acting as the sales lead.
Read the full release below:
SUNNYVALE, CA & ENGLEWOOD CLIFFS, NJ, June 13, 2012 — Yahoo! (NASDAQ: YHOO), the premier digital media company, and CNBC, the world leader in business news, today announced a strategic alliance that will dramatically expand CNBC’s online reach and presence and provide a broadcast platform for Yahoo! Finance’s original content and contributors. Together, CNBC and Yahoo! Finance will bring an unmatched depth and breadth of content to a combined and unduplicated online audience of more than 40 million* people in the U.S. each month (which is twice as big as the next competitor) and share Yahoo! Finance’s content with the nearly 100 million households that CNBC reaches in the U.S. plus the countless unmeasured viewers watching out-of-home in the offices of chief executives, on trading floors, in five-star hotels, country clubs, fitness centres and fine restaurants.
Effective today, CNBC becomes the premier content source for Yahoo! Finance in the U.S., providing investors with even greater access to its signature in-depth reporting, marquee interviews and real-time financial news and analysis as part of the site’s broad and robust set of content. Later this year, the two companies will also co-create a new slate of co-branded, original videos which will appear on Yahoo! Finance and CNBC.com. Yahoo! Finance’s journalists will contribute to CNBC’s Business Day programming and CNBC clips, news and analysis will be prominently integrated into Yahoo! Finance and featured across the Yahoo! network.
“Our mission is to create the richest and most powerful experiences for users each and every day. Partnering with CNBC will allow Yahoo! Finance to expand its offerings instantly and enhance its position as the most viewed and utilized finance site in the world, ” said Ross Levinsohn, Interim CEO of Yahoo!. “Together, we will deliver the most engaging, insightful and relevant premium and personalised real time experiences for viewers across screens.”
“This collaboration is about two leaders in their respective spaces coming together,” said Mark Hoffman, President and CEO of CNBC. “With CNBC taking a central role on the biggest business news site in the world, we now have the ability to provide real-time news, analysis and information to a larger audience and offer unmatched advertising solutions for marketers looking for access across multiple platforms.”
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