Chinese technology giant Xiaomi has released its newest flagship Android handset, the Mi Note — a 5.7 inch premium phablet that boasts some impressive technical specifications.
Its size is designed to go up against the likes of Apple’s iPhone 6 Plus, and the Samsung Galaxy Note. Xiaimi’s entire strategy is to make the best, most beautifully designed Androids possible — and sell them at a fraction of the price of Apple’s iPhones.
Xiaomi has previously attracted Apple’s ire by borrowing heavily from the Cupertino company’s designs; Apple designer Jony Ive has gone far to accuse the Chinese company of “theft.” But this time around, it’s Xiaomi drawing comparisons between the companies’ devices — in order to boast about their handset’s design.
The device comes at two price points, 2,299 yuan ($US370) or 3,299 ($US520) for the Pro model. Here are the specifications:
- 3GB of RAM (4GB in the Pro)
- 3,000 mAh battery
- 13-megapixel rear-facing camera
- 1080p display (1440p in the Pro)
In comparison, a contract-free iPhone 6 Plus will set you back at least $US749, with lower specs. It offers:
- 1GB of RAM
- 2,915 mAh battery
- 8-megapixel rear-facing camera (though when it comes to photo quality, megapixels aren’t everyhing)
- 1080p display
Xiaomi has yet to attempt to make inroads in the West. But as a high-end but affordable alternative to Apple’s pricey devices, it’s poised to challenge Apple in Eastern markets. While the iPhone 6 has a metal casing, the Xiaomi Mi Note instead opts for a simple glass design — suggesting the company is no longer restricting itself to copying Apple’s products.
Available in either black or white, here’s how it looks:
The Chinese company also boasted about its Sony-manufactured camera, featuring optical image stabilisation:
Xiaomi’s fans are famously fanatical about the company, frequently travelling great distances to attend new launches. The launch for the Xiaomi Mi Note was a suitably glitzy affair:
The company debuted other products last night too, including over-ear headphones: