I got to try Microsoft’s version of the ‘Netflix of gaming,’ and I’m still not convinced it’s the future of video games — here’s why

  • Microsoft is working on a major new gaming service that intends to do for gaming what Netflix did for movies: Project xCloud is a new streaming service for gaming.
  • Like Netflix, xCloud intends to deliver games via stream over the internet. No downloads, and no discs – just games streamed directly to your device of choice, wherever you are.
  • During a major gaming trade show in June, Microsoft’s Xbox division gave press a chance to try the new service. Here’s what we thought.
  • Visit Business Insider’s homepage for more stories.

For most people, listening to music or watching a movie nowadays involves a streaming service of some type.

Not so with video games.

Whether you’re playing “Fortnite” on an iPhone or “Call of Duty” on a PlayStation 4, the game is being powered by the device you’re playing it on. But the race is on to build the so-called “Netflix of gaming,” and Microsoft’s Project xCloud is a prime contender.

I got to try the new service, which is scheduled for a public rollout later this year, at an Xbox event in Los Angeles in mid-June.

First and foremost: What is Project xCloud?

‘Halo’ isn’t available on smartphones, but it could be through Project xCloud game streaming. Microsoft/YouTube

“We describe it as, shorthand, ‘Netflix for games,'” Microsoft CEO Satya Nadella told journalists at an invitational editors’ meeting at Microsoft’s headquarters in January attended by Business Insider.

Nadella spoke about Microsoft’s cloud ambitions outside of enterprise software – and more specifically, the company’s ambitious push into video game streaming with Project xCloud.

The idea is simple: play high-quality, blockbuster games on any device.

Internally, Microsoft refers to it by the nickname “Netflix for games,” Nadella said. That’s what the industry generally calls this idea.

Rather than your device powering the game, a more powerful computer somewhere remote would power it – you only have to stream it to your phone, game console, laptop, or whatever other device.

Microsoft is also releasing a version of this service that’s powered by your home console and delivered over the internet. Rather than playing games run on a server somewhere, they will be powered by your home console and streamed to your device of choice via your home internet.

Here’s what I got to try:

Microsoft’s Project xCloud demonstration at E3 2019 in Los Angeles, California. Ben Gilbert/Business Insider

Microsoft’s Xbox group had dozens of video game kiosks set up inside Microsoft Theatre earlier this month, but one glowing green table was full of smartphones that were curiously attached to Xbox One gamepads.

As it turns out, these also had games running – albeit games that were being streamed from a remote server to these smartphones attached to Xbox One gamepads. Each of the controllers was powering a different game, and I was able to try out a few.

Overall, the experience of using an Xbox One gamepad and playing games streamed to the smartphone screen was perfectly fine.It worked.

As you might expect, the experience was shrunken down due to the smartphone’s screen size. Additionally, it was a bit weird to hold a gamepad attached to a smartphone – it’s a far-from-standard way of playing a video game.

But in general, the experience was fine. Not great, not bad – just fine. There was, however, one major issue: input lag.

Video games played over a stream are still far from perfect.


It’s relatively simple for Netflix or YouTube to stream video data to your television, smartphone, laptop, PC, or whatever other device.

If you have a stable internet connection, even if you’re on a smartphone, you can probably stream video. Occasionally it might need to buffer, or maybe it will drop in resolution in an attempt to mitigate buffering, but those stutters aren’t such a big deal if you’re just watching an episode of “The Office” idly during your lunch break.

Those stutters matter much more if you’re playing a game, and can mean the difference between it being playable and unplayable in some cases.

Such is the case with Project xCloud. I pushed a button, and a beat later the action would happen in whatever game I was playing.

In the case of “Forza,” I had to react a moment earlier to upcoming turns so that I could account for that input lag. It was noticeable enough that, if I were playing “Forza,” this would get me to stop and wait until I could play it on hardware that could power the game locally.

For a racing game like “Forza,” the lag was enough to make it unplayable.

In another game I played, a third-person character action game named “Hellblade: Senua’s Sacrifice,” the lag was less noticeable. This wasn’t a measure of the lag not being present, but due to the style of game that “Hellblade” is: a slower-paced, less reactionary action and exploration game.

For a third-person action game like “Hellblade,” Project xCloud was fine – good enough that I’d use it to play the game, whether at home or remotely.

Any number of factors could’ve impacted my experience during this demo, and it’s entirely possible that the experience on stable, high-speed home internet would be much better for any type of game.

You’ll be able to try for yourself later this year…sort of.

This October, Microsoft is releasing the first version of Project xCloud, and it costs nothing.

But rather than stream video games from a cloud server somewhere, you’ll stream them from your already existing Xbox One game console. It’s not quite the promise of Project xCloud, but it’s an early taste of the full-fledged streaming service that’s still expected to enter beta in 2019.

It’s not clear when that beta will go live or how it will work, but it will be free to try.

When the fully streamed version of Project xCloud goes live, it will cost something and will likely come with a Netflix-style library.


For a monthly fee, Netflix offers subscribers an instant library of content. Some of that content is produced by Netflix, and some isn’t. You don’t need to download any of the content – it just streams directly to your device.

To date, no one has created something directly comparable in gaming. There are a few services that offer streamed video games, but those services charge an extra fee for each game. Microsoft offers an instant library-type service called Game Pass, but each of the games on that service must be downloaded to your console before playing.

Project xCloud may be the first to actually deliver a subscription-based video game streaming service with an instant library, à la Netflix.

“I want it to be about choice, but I do think the strength that we’ve already seen in the last two years with Game Pass is an important component of this,” Xbox leader Phil Spencer said when we asked him about the business model for xCloud earlier this month.

“There’s paying for access, and then there’s paying for a library of games,” he said. “And the Game Pass component is really critical, because you want to have access to hundreds of games that you can go play. That is more your Netflix-type example.”

What seems most likely is that Microsoft offers some combination of its Game Pass subscription tied to its upcoming game streaming service.

Spencer wouldn’t go into details just yet, but he did offer a tease: “When you look at other options out there, that library of content that’s available is such a critical thing. We have decades of working with partners to bring that together as an industry.”

All of which is to say one thing: Project xCloud is likely to include an instant library of games to play via stream.