Fox used the All-Star Game to roll out a brand new trailer for “X Factor,” the singing competition show coming to the network this fall.
“X Factor” is from ex-“American Idol” judge Simon Cowell — and the trailer took aim at that show’s we-love-everybody happy vibe.
The trailer depicts Cowell having a “nightmare” in which he’s nice to contestants who can’t sing that well.
It includes plenty of pissed-off soundbites, tough-guy slow-motion walking and, for whatever reason, aircraft.
As Cowell puts it in the spot: “What else did you expect?”
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