People aren’t using their internet-connected smart TVs for anything beyond, well, watching TV. It turns out, nobody wants to tweet from their TV. Or read books. Or do whatever it is people do on LinkedIn. Worse, more than 40 per cent of the people who buy a connected TV aren’t even using it for its ostensible primary purpose: getting online video onto the biggest screen in your home. What gives?
We didn’t need a report to tell us this, but NPD provided one just the same. The report finds fewer than 15 per cent of smart-TV owners are listening to music, surfing the internet or shopping on their TVs.
I think I can explain all of this with a single thesis: Smart TVs are the literal, biblical devil. (That may be overly broad. Perhaps they are merely demonic.) But the bottom line is that smart TVs typically have baffling interfaces that make the act of simply finding and watching your favourite stuff more difficult, not less.