WWE CMO: The most valuable lesson Vince McMahon taught me about business

Recently at Business Insider’s annual flagship conference IGNITION, we caught up with WWE Chief Marketing Officer and Chief Revenue Officer Michelle Wilson. As one of the company’s top executives, Wilson spends a lot of time with the company’s Chairman and CEO, Vince McMahon.

Over the course of almost four decades, McMahon has essentially conquered the world of professional wrestling, despite tough competition from rival promoters. We asked Wilson what it’s like to work with McMahon, and to reveal the most valuable lesson she’s learned from him during her time at the company.

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