WSJ.com (DJ, NWS) announced 1 million subscribers. How much revenue is that?
Subscribing to WSJ.com in addition to the dead-tree publication costs an extra $49 a year. The online version alone costs $99. So figure an even split, for average per-subscriber subscription revenue of about $75. That puts the overall subscription revenue that Murdoch will presumably vaporize at $75 million a year (a.k.a., chicken feed).