Read The Form Email WPP Sends To Rival Ad Execs It Wants To Poach

WPP, the largest ad agency holding company in the world, sent out a slew of recruitment letters to try to poach ad execs at rival ad agencies, Ad Age reports.

So while the line, “WPP has a very high positive awareness of you” may seem personalised, it is really a part of a form email that has been making the rounds. 

While there isn’t word on if the potential poachable execs responded positively, Ad Age says that a lawyer from Publicis Groupe (another holding company with employees who got the email) has.

Here’s the letter, with redacted names, via Ad Age:

wpp poach letter

Photo: Screen Grab

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.