In the midst of the rejection of Martin Sorrel’s pay increase, WPP Group announced that it made more than $50 million off its stake in Buddy Media when the company was sold to salesforce.com last week. In the fall of 2010, WPP invested $5 million in the social media specialist.
Just last month, WPP announced Buddy Media would become the preferred “social ad management partner” for GoupM, the media buying division of WPP, the world’s largest advertising agency.
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