Icelandic budget airline Wow Air is now selling flights from London Stansted to JFK International in New York for £99 ($US130) — which is less than the cost of the taxes.
The low-cost carrier said it is “essentially paying for passengers to fly” as it celebrates a new service to the Big Apple’s JFK International.
As the UK has the highest taxes on airfares in the world, the airline’s £99 offering works out £24 cheaper than the tax alone, it said.
The fares are now on sale for the new route via Reykjavik beginning in April 2018, meaning travellers could even opt to spend a few days exploring the volcanoes and hot springs of Iceland en route to the US.
Wow Air currently operates routes to Newark Liberty International Airport, Chicago, Pittsburgh, Toronto, Boston, Montreal, Washington D.C., Los Angeles, San Francisco, and Miami. It had not previously served JFK International.
The airline announced new routes earlier this year to Detroit, Cleveland, St. Louis, and Cincinnati commencing in April 2018. At the end of May it will increase the frequency of its daily service to Newark, bringing the total number of flights to 13 per week.
The budget carrier is up-front about its no-frills approach to flying and amenities such as water, food, and entertainment — which you might well expect to be included in your fare on a long-haul flight — all come at an extra charge.
The airline encourages passengers to bring their own food and drinks for the duration of the flight, and download films and TV shows onto an iPad or laptop to keep themselves entertained.
There are, however, in-flight meal options available to purchase, like this chicken risotto below.
Passengers can take a small carry-on bag on board for free, measuring 42 x 32 x 25 cm and weighing a maximum of 10 kg, can choose to pay extra for a larger carry-on bag, or can pay to put a 20 kg bag in the hold.
NOW WATCH: Executive Life videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.