Check out the top 30 international spirit brands by retail sales value. Each brand includes all its different varieties and flavours.
Individually, Johnnie Walker takes the top post at $US5.3 billion in worldwide annual sales. It’s followed by Smirnoff at $US3.4 billion, Hennessy at $US3.1 billion, and Jack Daniels at $US2.7 billion.
Much of the success of these brands can be attributable to the marketing and distribution power of big, publicly-traded parent companies.
“Diageo “dominates” as it owns seven of the top 30 brands, including four in the top 10: Johnnie Walker, Smirnoff, Captain Morgan, and Crown Royal,” writes Bank of America’s Andrew Stott “Pernod owns five of the top 30, while Bacardi owns two.”