Earlier this week, Steven Spielberg said the movie industry was about to implode.
Specifically, while speaking at USC Spielberg noted that since so many movie studios are opting to bet on one large $250 million budget film rather than a few smaller films, this will eventually result in a giant meltdown for Hollywood.
George Lucas followed up predicting that going to the movies will be a Broadway event costing anywhere from $50 to $150 dollars one day.
It looks like they’re right.
Paramount announced it will sell $50 tickets for people to view showings of Brad Pitt’s zombie thriller “World War Z” June 19 — two days before the film’s release.
Remember, this is the movie that was receiving a lot of bad press after a Vanity Fair cover article revealed the film’s budget inflated to around $200 million and a costly 40-minute reshoot of the end had to take place.
Paramount is pairing up with Regal Entertainment Group to bring the costly package to consumers.
Not everyone will be able to get in on the deal.
These “mega tickets,” as Paramount is coining them, will be available in five markets — Houston, TX, Los Angeles, Atlanta, Philadelphia, and San Diego.
What does $50 get you?
Here’s what’s inside the “mega-ticket” package:
- One ticket
- One HD digital copy of the movie when it comes out
- One pair of “World War Z Custom” 3D glasses
- A limited-edition movie poster and a small popcorn
Paramount says all of this amounts to $75 worth of paraphernalia.
When we went to an early showing of “Star Trek Into Darkness” we paid $18.50 for a single ticket (in New Jersey) and received 3D glasses and a sweet glow-in-the-dark poster for free.
Typically, an HD DVD goes for about $40 on release.
That’s about $60.
A small popcorn costs a lot these days (close to $6 in some theatres), but there’s no way it costs $15. The least Paramount could have done was throw in a soda, too.
Paramount knows it needs “World War Z” to do immensely well at theatres to not only earn back its outstanding budget, but to also make a profit.
Selling pricey tickets would help a little.
At the end of the day, if you shell out $50 for one of these WWZ tickets, you’re basically getting bragging rights to see a film that isn’t even the most-anticipated of the year before anyone else and an HD movie.
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