Sugary, caffeine-rich Mountain Dew Mtn Dew and World of Warcraft seem to go well together. So this makes sense to us: A new deal between PepsiCo (PEP) and Activision Blizzard (ATVI) will bring World of Warcraft-themed Mtn Dew drinks to thirsty gamers this summer.
Not entirely new ground — a similar Halo-themed Mtn Dew was on the shelves last year.
What we’re wondering is, why aren’t there more food-gaming deals than this? World of Warcraft-themed Hot Pockets seem like a surefire winner.