Woolworths is refusing to stock Coca-Cola’s newest product, Coca-Cola No Sugar.
The soft drink, launched last month, is the beverage giant’s biggest product launch in a decade, and will replace Coca-Cola Zero which will be phased out early next year.
Woolworth’s reason: It’s customers already a swamped with choice.
“We have taken the decision to not range this product at this time,” a Woolworths spokesman told the Australian Financial Review.
“Our customers looking for a no-sugar or low-sugar cola option have ample choice already in the category across a range of different pack sizes and formats.”
It’s a blow for the Coke company which was hoping the new product would lift sales.
The local licensee Coca-Cola Amatil’s sales and shares have taken a hammering in recent times due to the Australian market’s move away from high-sugar beverages to healthier options.
The NSW government also recently banned sugary soft drinks from vending machines and cafeterias in all public hospitals.
The AFR reports that Coles has taken advantage of the situation and is selling Coca-Cola No Sugar at half-price as part of a Coca-Cola promotion.
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